How Google Ad-sense works!!!

                                         GOOGLE AD-SENSE

As, we know GOOGLE is leading the world towards a grate future and making a market place for all generations and giving us a lot of experience and knowledge....

 Today we are going to see the Adsense program of google And how you can be eligible for it... 

What is AdSense?

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

AdSense is a free, simple way to earn money by displaying ads next to your online content. ... The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad.

Making Money with Adsense:

You can make money with your search engine by connecting it with your Google AdSense account. AdSense is a free program that gives you a fast and easy way to display relevant Google ads on your result pages. When users click on an ad in your search results, you get a share of the ad revenue. For more information about AdSense, see the Help Center.

If you don't have an AdSense account, you can apply for one by going to Google AdSense website. If you already have an AdSense account, don't create a new one; just associate the existing one with your search engine. All search engines in your account will automatically be associated with that AdSense account.

You can also associate your existing AdSense account with your search engine in the context file by following these steps:

1. Find your AdSense ID.
2. Associate the AdSense publisher ID with the search engine.

Finding Your AdSense ID:

If you already have an AdSense account, you can find your unique AdSense publisher ID by signing in to your AdSense account. Your publisher ID number is above the help search box in the top corner. Alternatively, you can find your publisher ID within the generated AdSense code that you insert in the HTML code of your webpage. Locate the line that has: google_ad_client="pub-1234567890123456" ; the number is the ID.

All You Need to know about Adsense:

Pros and Cons of Making Money With Google AdSense

The Google AdSense program has several great advantages including:

• It's free to join. 
• Eligibility requirements are easy, which means you can monetize your website or blog even when it's new.
• There is a variety of ad options and several that you can customize to fit the look and feel of your site.
• Google pays monthly by direct deposit if you meet the $100 threshold.
• You can run ads on several websites from one AdSense account.
• There are options to run ads on mobile devices and RSS feeds. 
• You can easily add it to your Blogger and YouTube accounts, although with YouTube, you'll need to have at least 1,000 subscribers and 4,000 hours of watch time to run AdSense on your videos.

With that said, there are a few drawbacks to AdSense as well:

• Google can terminate your account in an instant, and it's not very forgiving if you break the rules.
• Like all forms of online income, you need traffic in order to make money.
• When people click on an AdSense ad, you make some money, but your visitor also leaves your site, which means you lose the opportunity to make money with higher-paying affiliate products or your own products and services.
• It doesn't necessarily pay more than other similar ad programs.

AdSense is a great monetization option, but it's not a get-rich-quick or make-money-doing-nothing program. Further, Google has rules that some bloggers seem to miss when reading the terms of service. As a result, many website owners have found out the hard way that they'd violated a Google policy and have lost their account forever. 

Types of AdSense Ads

Google offers a variety of ad types to run on your website, including: 

• Text: Text ads use words, either as an Ad Unit (one offer) or a Link Unit (list of offers), and come in a variety of sizes. You can customize the color of the box, text, and link.
• Images: Image ads are graphic ads. They come in a variety of sizes. You can choose an ad feed option that mixes both text and image ads.
• Rich Media: These are interactive ad types that can include HTML, video, and flash.
• Video
• Animated Image
• AdSense for Search: This allows you to have a Google search box on your website or blog. When a user enters a term and conducts a search, a search results page opens with AdSense ads. You can customize the color scheme of the search results page to harmonize with your website.

Google AdSense Payments

Google pays through direct deposit or check each month your earnings reach or exceed $100. If you don't earn $100 in one month, your earnings roll over and are added to the next month. Each time you reach the $100 threshold, Google will issue a payment on the next payment period. Through your AdSense account, you can see your current earnings, what ads are generating the most clicks, and other helpful data.

Making Money With AdSense

Making a significant amount of money with AdSense requires a plan. Here are tips for maximizing AdSense revenue:

• Read and adhere to Google's rules: Webmasters must comply with Google's webmaster policies, as well as the AdSense program policy. 
• Don't click on your own ads or ask others to click on them: Incentivizing clicks, buying Pay Per Click (PPC) space, or using a program designed to drive traffic to AdSense pages are against the rules. Remember, Google isn't very forgiving about breaking the rules, so be sure to adhere to them.
• Have great content your target market wants to read: Ultimately, money is made, whether through AdSense or other monetization methods, by providing valuable content and quality traffic to your blog or website.
• Use honest, organic traffic-building website marketing techniques: Search engine optimization and article marketing are effective in getting free traffic to your site.
• Make sure your website/blog is optimized for mobile (responsive): The number of people who use mobile devices is high. Also make sure you're using responsive ads so Google can send appropriate ad sizes to mobile devices viewing your site.
• Test ad types and placement to find the options that lead to the most income: Start with standard sizes (300×250, 728×90, and 160×600), and then switch them out to see if one size leads to more clicks than another.
• Max out your ad placement: You're allowed three standard ad placements per page. Use them all for maximum benefit.
• Have ads above the fold: This is the section of your page that is viewable without scrolling.
• Have a leader board ad below your header/logo: Instead of putting an ad at the very top of the page, put it near your logo where it's more likely to be noticed.
• Include in-content ads for visibility: This means having ads within your articles, which can increase clicks because they'll be seen during the course of reading the post.
• Monitor your results: Google can overwhelm you with tools and feedback but do your best to analyze your data to see what it says about your results so you can make the most of your effort.
• Read email from Google: This can be especially important if Google is sending a warning about something it doesn't like on your site. Failure to deal with Google's complaints will lead to termination in the program.

Advanced AdSense Tips

Once you have ads running on your site, you'll want to make sure you are getting the most of your AdSense program. Here are some additional tips to consider when you're ready to boost your AdSense income:

• Run experiments: You can A/B test your ads through AdSense.
• Experiment with link and box colors: If your colors match your theme, consider changing them up to see if it impacts results.
• Enable placement targeting: This allows advertisers to choose where their ads appear.
• Set up custom channels: This gives you a better sense of what's working and not working to generate income on your site.

Dealing With Competitors' or Questionable Advertisements

If you offer products or services on your website, you may find that some ads Google delivers come from your competitors. Another issue that can occur is ads that may not be completely legitimate or they might offend your market. To prevent these offers from showing up on your site, Google AdSense allows you to block up to 200 URLs from appearing on your site. The challenge of blocking URLs is two-fold. 

1. You don't know what ads are running on your site until you see them there.
2. Since you can't click on your own links (to the get the URL), you need to be careful about obtaining the URL to block. The best way to get the link so you can block it in AdSense is to right-click the link, select Copy Link Address, and paste it into a document or text editor (i.e., Notepad). The Google URL is long, but within it is the URL of the page the ad goes to. Copy that URL and paste it into your AdSense blocked ads account.

Conclusion

AdSense can give you huge amounts of money. It can pay your mortgage, make your car payments and send you on the sort of vacations you’ve only dreamed of. If you want, it can even let you give up the day job and look forward to a life of working at home, in your pajamas with no boss other than yourself. Or it can give you enough money to buy a couple of candy bars each week. The secret of AdSense success isn’t complicated. You don’t have to spend years in a classroom learning a new skill or head out to get a diploma. The principle is very basic: Serve interesting ads in a way that makes users want to click. You do that with layout. You do that by choosing the right size of ads. And you do it by blending the ad into the page. Choosing the right keywords is important too, and so is bringing traffic to your site at a low price before selling them on to advertisers for a higher one. Most important though is to keep a close eye on the results of everything you do so that you can see what works and what doesn’t. In this book, I’ve told you everything you need to know to supercharge your AdSense earnings. Apply the techniques I’ve described here, track the results and you should see your incomes rise as quickly as mine did! Glossary The online advertising world uses all sorts of jargon to describe different bits of the process. If you’re confused by a term, you should be able to find your answer here. 3-Way Matching — A method of blending ads into a Web page by matching the ad’s background color, font color and font size with the surround page content. AdSense Code — The instructions to display ads on a Web page are contained within a piece of HTML code that is copied from Google’s AdSense site. The code must be pasted onto each page on which you wish to display an ad. Ad Rank — The order in which the ads appear in an ad unit is determined by Google. The ads at the top of the list should give you the most money based on cost-per-click and clickthrough rate. Ad Unit — A group of ads displayed together as a set. You can display up to three ad units on one page, in addition to a search box and referral buttons. Alternate Ads — Pre-determined ads that are served in place of public service ads when Google is unable to find contextual ads. Channel — A method of tracking results across pages, sites, domains or any criteria set by a publisher. Click — A click by a user on an ad. In stats reports, the clicks column may include invalid clicks but not clicks on public service ads. Clickthrough Rate (CTR) — The number of clicks an ad receives divided by the number of impressions the ad receives. The higher your CTR, the better. Contextual Advertising — Ads that are related to the content of the Web page on which they appear (as opposed to traditional banner ads that are served regardless of the content of the page). Cost-Per-Click (CPC) — The amount an advertiser pays for each click his/her ad receives. AdSense uses a range of different types of Cost-Per-Click: Maximum Cost-Per-Click — The maximum amount an advertiser is prepared to pay for each click. Actual Cost-Per-Click — The amount an advertiser is charged for each click. The rate will vary according to the Smart Pricing rate of your site and the bidding price of competitors. Google always tries to charge advertisers the lowest rate possible. Cost-Per-Thousand Impressions (CPM) — The amount an advertiser pays each time his/her ad is displayed. Like CPC, AdSense refers to different types of CPM: Maximum Cost-Per-Thousand Impressions — The maximum amount an advertiser is charged for an impression. Actual Cost-Per-Thousand Impressions — The amount an advertiser is charged for each impression. In general, this will be one cent more than the price required to keep the ad in its position on the page. Effective Cost-Per-Thousand Impressions (eCPM)— The cost of 1,000 ad impressions. Used by publishers to compare income rates across channels (and advertising programs). To calculate your eCPM, simply divide earnings by impressions (so $200 earned from 50,000 impressions would yield an eCPM of $4.00). Filters — Used by publishers to block specific ads or groups of ads. Google AdWords — Google’s advertising program. Advertisers submit their ads to Google, specifying their maximum CPC and total advertising budget. The ads are distributed across AdSense publishers. Impression — A single display of an ad somewhere on Google’s ad network. Page Impression — A single display of an ad on a publisher’s Web page. Pay-Per-Click — Often used interchangeable with Cost-Per-Click. Refers to a method of online advertising in which advertisers pay only when action is taken by the user and not only when an ad is served (CPM). Placement Targeting — A strategy used by advertisers to choose the sites, locations and Channels they would like their ads to run on. Public Service Ads (PSA) — Ads for non-profit organization that are served on Web pages when Google is unable to find relevant ads or cannot read the content on a Web page. Publishers are not paid for displaying public service ads. Publisher — A member of AdSense whose sites display the AdSense code and Google’s ad's.

#Adsense #google #money #blog #information #googleadsense #insurance #mortgage #freelance